Anil & Kineta James on Instagram: "Wish me luck 🙌🏾it’s only style and comfort we rockin with @paylesscaribbean FREE SHOES for A YEAR! Yuh calling my name 🕺🏾For the month of October take advantage of buy one get one half price and with an additional 10% with their Code ANNIVERSARY 10🥳 #humor #comedy #live #laugh #love #husbandandwife #payless #shoes"

@lumathink on Instagram: "Back in 2018, Payless executed one of the most daring marketing experiments ever—opening a fake luxury boutique called Palessi inside a former Armani store. The setup? Gold mannequins, velvet ropes, and an exclusive invite list of top fashion influencers. The twist? Those “designer” shoes were actually regular Payless pairs—just rebranded. 🤯 Shockingly, shoppers spent up to $645 on shoes worth $20, admiring their “premium quality” and “fine design.” When the truth was

Mindset | Motivation | Wealth on Instagram: "This experiment showed that perception can be more powerful than price. In 2018, Payless pulled off one of the boldest marketing stunts ever-by launching a fake luxury store called Palessi in a former Armani location. With gold mannequins, velvet ropes, and designer vibes, they invited top fashion influencers to shop. The twist? The shoes were regular Payless styles... just rebranded. But under the illusion of luxury, buyers paid up to $645 for $20 sh