Why GEICO Created the Gecko #brandbucket #ceobranding #entrepreneur #podcast
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YouTubeBrandBucket
Why GEICO Created the Gecko #brandbucket #ceobranding #entrepreneur #podcast
GEICO Originally stood for Government Employees Insurance Company. As the company expanded beyond government employees, the name no longer told the full story. So instead of changing the name, they changed what people associated with it, the GEICO Gecko. 🦎 That's the power of branding. Sometimes you don't need a new name, you need a new story.
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If you ride a bike, you know it’s more than just two wheels. Protect what you love with @GEICO
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No website? No Google Maps listing? That could mean a lawsuit from GEICO. 🚨 [Part 1]
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