The 'most interesting man in the world' is back for Dos Equis
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YouTubeKENS 5: Your San Antonio News Source
The Moment Lab on Instagram: "At Long Last, He’s Back - Dos Equis (2026) 🍻 Dos Equis is tapping into nostalgia to jumpstart momentum, bringing back its iconic “Most Interesting Man in the World” campaign with original star Jonathan Goldsmith front and center. 🍺✨ After a decade-long hiatus, the brand reintroduced the character in a new 60-second spot that debuted during ESPN’s College Football Championship. The ad playfully acknowledges his time away from pop culture before reviving him - natur
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Boardroom on Instagram: "Jonathan Goldsmith, now 87, is returning as Dos Equis’ “Most Interesting Man in the World” for the first time in 10 years, reviving one of the most iconic ad characters of the 2000s.⁠ ⁠ The move comes as beer sales slide, with people drinking less, cutting carbs, and shifting habits. Dos Equis has also lost share to rivals like Modelo and Corona, and hopes nostalgia can help pull attention and sales back.⁠ ⁠ Reviving old campaigns is risky. It can bring back recognition
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