Marketing Case Insight 16.1: Oxfam
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YouTubeOxford Academic (Oxford University Press)
Marketing Case Insight 16.1: Oxfam
Oxfam opened one of the world's first charity shop chains in 1948. Nick Futcher, Brand Manager, speaks to Paul Baines about how this world-renowned charity has kept pace in both its strategy and its marketing in a changing world. Oxfam is an independent development, relief and campaigning organization that works to overcome poverty and ...
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