Mindset | Motivation | Wealth on Instagram: "This experiment showed that perception can be more powerful than price. In 2018, Payless pulled off one of the boldest marketing stunts ever-by launching a fake luxury store called Palessi in a former Armani location. With gold mannequins, velvet ropes, and designer vibes, they invited top fashion influencers to shop. The twist? The shoes were regular Payless styles... just rebranded. But under the illusion of luxury, buyers paid up to $645 for $20 sh

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@lumathink on Instagram: "Back in 2018, Payless executed one of the most daring marketing experiments ever—opening a fake luxury boutique called Palessi inside a former Armani store. The setup? Gold mannequins, velvet ropes, and an exclusive invite list of top fashion influencers. The twist? Those “designer” shoes were actually regular Payless pairs—just rebranded. 🤯 Shockingly, shoppers spent up to $645 on shoes worth $20, admiring their “premium quality” and “fine design.” When the truth was