Big things are coming to New Braunfels in 2026 👀 From major national brands to exciting local concepts, these are 13 new businesses either confirmed or in the works — and they’re going to add even more food, fitness, entertainment, and hangout spots around town. And this list is just the beginning… there’s plenty more on the way as New Braunfels keeps growing. Growing town = growing businesses. If you’re opening, expanding, or already juggling the numbers, our partners at ClearView Bookkeeping

The cowboy bar everyone in Texas is talking about is right here in New Braunfels!🤠 Cowboys & Cadillacs is a 3-story bar that offers a little something for everyone. Whether you’re looking for scenic rooftop views or a more laid back vibe, you can get it all this huge indoor-outdoor space. From Old Fashioneds served over a whiskey cube to some of the best margaritas in town and wine & beer to mocktails, this hot new spot has it all. Plus, they have a mouthwatering food menu that includes Quail P