Campaign Asia - Advertising, Marketing, Media, Digital, PR News …
6 days ago · Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Advertising, Marketing, Media, Digital, PR News & more
Nov 6, 2024 · Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Advertising, Marketing, Media, Digital, PR News & more
Nov 6, 2024 · Tech on Me: Political tension meets platform drama As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
Purpose-led ads lead to sales uplift for two in three brands
Jun 24, 2024 · Two-thirds of marketers have said purpose-led advertising has led to an increase in sales. Campaign’s annual report on chief marketers’ priorities showed 67% deemed their use of these types of ads as either “fairly” successful (54%) or “very” successful (13%), due to the rise in sales they achieved.. The majority (81%) of the 94 senior marketers from across the …
40 Under 40 2024: The trailblazers redefining marketing in APAC
Sep 19, 2024 · The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance.. We received impressive nominations, making the jury’s job incredibly challenging.
Why Chinese brands are aggressively expanding in Indonesia
Oct 4, 2024 · Indonesia, with its youthful population, burgeoning economy, and rapidly expanding digital landscape, presents an irresistible opportunity for Chinese brands seeking to escape slowing growth and fierce competition at home. Indonesia's allure is multifaceted. Its population of over 270 million ...
#2024 - Campaign Asia
Jul 1, 2024 · Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands A steadfast leader spearheading the agency's transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team.
Welcome to Asia's Top 1000 Brands 2020
Jul 9, 2020 · The results of the 17th version of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with Nielsen, are in.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding with their marketing ...
Asia's Top 1000 Brands 2021 | Marketing - Campaign Asia
Jul 19, 2021 · Here it is: the release of the results of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with NielsenIQ, now in its 18th year.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding ...
Thai graduates turn the camera on tradition in Apple's latest …
Nov 1, 2024 · Apple has unveiled its latest 'Shot on iPhone' campaign, 'Class of 2567', a celebration of Thailand's distinctive approach to graduation photography. Showcasing the artistic creativity and achievements of university students, the campaign harnesses the capabilities of the iPhone 16 Pro. Developed by ...