European consumers are making a clear statement. Learn how anti-Musk sentiment and a flood of new, affordable rivals are pushing Tesla's sales downward across the continent, signaling a major market shift.

Schmidt Automotive reports that Tesla has endured six year-on-year losses in quarterly new registration volumes across Western Europe, and is now staring down a seventh. Tesla’s share of the EV market shrank across the region to 7.2 percent in May, down from the 12.6 percent share it had in May 2024.

Tesla Inc. Chief Executive Officer Elon Musk has assumed oversight of sales in Europe and the US, leaving deputy and senior vice president Tom Zhu over Asia, following the high profile departure of Omead Afshar,