For years, BARC India has functioned as the sole industry-recognised body for television audience measurement, with its ...

TBWA India Private Limited has reported a strong financial performance for the fiscal year ended March 31, 2024, with total ...

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

According to a June 2025 Dentsu report, over 62% of large Indian advertisers are now testing at least one aspect of a hybrid ...