What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according ...

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...

BrandMatch is a generative AI-powered contextual targeting tool developed by NYT that came out of beta over the summer.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Perplexity AI began rolling out its ads products last week. Plus, An AI-powered ad platform is causing problems for Buzzfeed.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

As Sequent Partners ceases operations, its leaders look back at how far the ad industry has come – and how far it still needs ...

Former Dentsu CEO Wendy Clark on principle-based buying, agencies and AI and the evolution of the agency holding company ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...