Linda Yaccarino was supposed to help Elon Musk's X smooth over its tattered relationships with advertisers, but instead she's ending her tenure as CEO of The Platform Formerly Known as Twitter with her own reputation in the industry on shaky ground as well,

Linda Yaccarino resigns as CEO of X after efforts to reshape the platform faltered amid revenue losses and ongoing controversies tied to Elon Musk’s leadership.

X CEO Linda Yaccarino has become an ex-X CEO. She is stepping down after two years at the helm of Elon Musk's social media site, formerly known as Twitter, which he purchased in October 2022. Musk hired Yaccarino in June 2023 to run Twitter and rebranded it as X the following month.

The veteran ad sales chief's surprise departure raises questions about her own future, and the future of the platform formerly known as Twitter.

Linda Yaccarino resigned as CEO of X after two years. She cited a turnaround in business and a corporate merger as reasons. Yaccarino thanked Elon Musk for the opportunity. She highlighted efforts to improve user safety and restore advertiser confidence.

X's daily user base dropped 10% in the year leading up to Linda Yaccarino exiting as CEO on Wednesday, according to data from Sensor Tower

Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better position with its advertisers than she found it, it says.

Linda Yaccarino resigned as CEO of X Corp, closing a turbulent chapter in tech leadership. From Deer Park High School to Penn State and on to the helm of global media giants, her rise reflects a journey shaped by public-school grit,