In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad dollars to digital. But let’s set that aside for a ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Five years ago the term “programmatic” began to be applied to ways of transacting automated, software-driven advertising deals on platforms more akin to the trading of stocks than traditional ad buys.