AI search startup Perplexity has signed a multi-year licensing deal with Getty Images, which gives it permission to display images from Getty across its AI-powered search and discovery tools. The deal ...
Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Every marketer asks the same thing at some point: How do we ...
Marketing attribution is the process of identifying and assigning credit to marketing touchpoints that influence a customer’s journey toward conversion. It helps businesses understand which channels, ...
Northbeam, the leader in marketing attribution, today launched its new Clicks + Deterministic Views attribution model, giving marketers a complete picture of how campaigns drive purchases. The ...
The MarketWatch News Department was not involved in the creation of this content. New Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, ...
New Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns Company secures strategic growth ...
On Monday, Anthropic launched a new frontier model called Claude Sonnet 4.5, which it claims offers state-of-the-art performance on coding benchmarks. The company says Claude Sonnet 4.5 is capable of ...
AUSTIN, Texas, Sept. 3, 2025 /PRNewswire/ -- Black Friday and Cyber Monday remain the biggest moments in retail, with significant pressure on brands in 2025. Tariffs and high financing costs are ...
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