Because Nvidia’s supply-limited cards are almost impossible to buy otherwise.

There is, however, a key segment of its clientele that is not as enthused: prospective gamers looking to get their hands on the latest Blackwell-based RTX 50 series GPUs. Nvidia's

Nvidia is bringing back a tool for getting its new GPUs into the hands of gamers—weeks after the GPUs went on sale. The release at the end of January saw many stores running out of GeForce RTX 5090s and 5080s quickly,