Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Swatch is teasing a new service that could let you design your own watch using artificial intelligence – and as a fan of its previous customisation efforts, I’m intrigued. I’ve used the Swatch X You ...

Now, more than ever, the season is all about personality. Focus is on the individual. It was impossible not to spot the fashion trends this season. The ideas are loud and clear. And Swiss watch and ...

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

In honor of the passing of Nicolas Hayek, CEO of the Swatch Group, we decided to wax a little nostalgic about his most breathtaking – and lucrative – product: the Swatch watch. Swatch was the ...

To celebrate its 50th anniversary, the Israel Museum sourced an innovative commemorative product from an enduring design junkie favorite. The result: the first Swatch watch reportedly ever made for ...

Wish we could say this is the latest Swatch that’s on sale now, but not yet. It’s a concept by British designer Laurence Dawes based on a bicycle pump tube. Even though those floating numerals might ...

‘At one point, their hands turned backwards. Then they stopped working after five days’ My first dream wasn’t to make a watch. It was to have an injection moulding machine. It was 1980 and I was ...