One of the best examples I have recently seen of the power of data-driven compliance is playing out in real-time in the NBA. It is the Jontay Porter betting scandal. This event drove home why ...

Data is a very positive sign for the league as it begins an 11-year $76 billion media-rights deals with NBCU, ESPN and Amazon ...

NBA Commissioner Adam Silver has never been shy in looking for ways to improve the current NBA product, even when it messes with the tradition of the game in the eyes of some. But according to Silver, ...

According to a recent advanced data set, two of Oklahoma City's standouts are among the NBA's most impactful defensive players.

As the league’s best teams battle for the right to play in the championship series, the National Basketball Association is trying for a long-term marketing slam-dunk with its 50 million-strong ...

NEW YORK & ST. GALLEN, Switzerland—In the run-up to the start of the NBA season, Sportradar has introduced a new suite of innovative fan-engagement solutions to be used by the league and its media ...

The “get-in” price for an NBA team has more than doubled since Sportico’s initial NBA franchise valuations three years ago. The New Orleans Pelicans, the league’s least valuable team, is worth $2.72 ...

The NBA closed out 2024 on a strong note, and despite the external conversations about the league’s significant ratings struggles, metrics around the league’s viewership indicate those concerns have ...