Game theory just sounds fun. It rings of intriguing calculations done in the interest of entertaining or worthwhile pursuits: How to choose your March Madness bracket. How to get your spouse to do the ...

"Love isn't about staring at each other, but about looking forward together in the same direction," Antoine de Saint-Exupéry insightfully noted. This perspective aligns with the exploration of love’s ...

If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, ...