This year’s Rolex news comes via WatchPro, which scooped the details on Rolex’s latest price increase via a leak of the brand’s 2026 U.S. Master Catalog, which sets the recommended retail prices for ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

After peaking in 2022, many Rolex models have seen resale prices drop 20–30%, driven by economic uncertainty, higher production, and reduced speculative flipping. While the market correction has ...

The most expensive Rolex Datejust ever sold at auction was a Reference 6305 from 1955 that once belonged to Konrad Adenauer, the first Chancellor of the Federal Republic of Germany. While Adenauer, ...

Rolex just discontinued one of its most famous watches after 12-year run - The watch was selling for up to $53,000 when it was discontinued ...