A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Set your Google Ads campaigns up for greater success with these 11 hacks. Google Ads is one of the most powerful advertising platforms on earth, a position it’s held for over two decades since it ...

When we refer to low budgets, we typically mean anything below $5,000 per month in ad spend. Some brands may even operate with budgets as low as $1,000 a month or less. With a budget of $1,000 or less ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Google's Dan Taylor ripped the story, saying 'there are no ads in the Gemini app and there are no current plans to change ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...