Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in an ...

On Tuesday at Big 12 Media Days, Texas Tech head coach Joey McGuire spoke about his re-recruitment of wide receiver Micah ...

Texas Tech football coach Joey McGuire praised the late Mike Leach, while speaking Tuesday at Big 12 Media Days.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The college football landscape is changing before our very eyes as the Texas Tech Red Raiders aim to transition from an ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Texas Tech defensive unit has been receiving accolades from pundits nationwide for months. The defensive line, completely ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech is continuing to make waves on the recruiting trail. After a solid start to the month of July by landing three ...

The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...