Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...

Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: This is ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay ...

If you’re new to the web, in a digital role, or are modernizing your business’ presence online, you likely hear a lot of acronyms and jargon. Content management systems (or CMS) are talked about often ...

Long gone are the days when the only way to gain brand visibility was with “Mad Men”–style traditional advertisements. Today, consumers are faced with a barrage of targeted ads, leading many creators ...

Following the more traditional business model, most tasks are performed in-house, with departments dedicated to marketing or content creation. But with the rise of social media and the gig economy, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s digitally dominated world, consumers are constantly bombarded with advertising ...