NEW YORK—In the run-up to the midterm elections, a new TVB study on media usage by voters in battleground states found that TV has the largest reach (76%), with broadcast leading the way at 74%. TV’s ...

NEW YORK—Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said. Lanzano has led TVB, the trade organization for local commercial broadcast ...

Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local ...

The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are teaming up to launch a joint study focused on developing an action plan for supporting the evolution of local TV ...

The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a new initiative focused on showcasing the latest innovations in measurement and currency development, new metrics, and ...

NEW YORK--(BUSINESS WIRE)--TVB’s 2022 Forward Conference will take place virtually on September 22, 2022 and deliver a state-of-the art multi-dimensional experience. The virtual conference will bring ...