Between recent job cuts and price hikes, T-Mobile has been looking for ways to pad its margins. As if that weren't enough, the carrier is now irking customers by cluttering the T-Life app with ads.

Customer service can be a competitive differentiator, but the companies need to be careful about taking CX metrics as a forecast for future growth.

Seemingly every brand offers some kind of loyalty program, but only a handful are really worth it. T-Mobile’s Magenta Status is one of them. Magenta Status is a free loyalty program for all postpaid T ...

T-Mobile is facing elevated customer losses. The carrier plans to expand a major device fee, despite recent challenges. The upcoming move is generating backlash, putting T-Mobile at risk. T-Mobile has ...

T-Mobile has partnered with OpenAI to develop IntentCX, an AI platform for automating and enhancing customer service. IntentCX will leverage AI to provide personalized, proactive, and real-time ...

T-Mobile (TMUS) has slowly been developing a rocky relationship with some of its customers over the past few months, especially after it implemented a significant price hike last month. The phone ...

A 2023 lawsuit suggests that T-Mobile customers may have been at risk of falling victim to a SIM swap attack since the mid-2010s, and the company reportedly doesn't want you to know about it. The ...

T-Mobile maintains strong customer metrics and top-line growth, despite cost and expense control challenges. The company's 2026 guidance is respectable, with core adjusted EBITDA expected to rise 10% ...