Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

Typeface (such as Times New Roman) refers to the design that gives a set of letters, numbers, and symbols their signature “look”. Font, on the other hand, is a specific implementation of a typeface, ...

I have a confession to make. There was a time, many years ago, where I thought that typography was fashion by another name. I didn’t really appreciate how different typefaces function, and how the ...