You’ve probably heard of Tokyo Disneyland and Universal Studios Japan, but did you know there’s a Hello Kitty theme park you can visit as well? Sanrio Puroland is an indoor amusement park themed to ...

In April, Japan’s Oita Airport renamed itself to Oita Hello Kitty Airport. This wasn’t just a silly tongue-in-cheek gesture, like when Kagawa Prefecture named a Pokémon as its new governor. The ...

She weighs three apples and stands five apples tall. She enjoys baking cookies and dreams of being a pianist or poet. And now, despite her ageless appearance, she is 50 years old. Friday marks half a ...

POP MART and Sanrio to release LABUBU × Sanrio Vinyl Plush Pendant Blind Boxes and LABUBU× HELLO KITTY Vinyl Doll, available online on March 12 and in stores in April.

Shintaro Tsuji, Sanrio's founder and honorary chairman. This story is part of Forbes’ coverage of Japan’s Richest 2025. See the full list here. Sanrio, the 64-year-old company behind the iconic Hello ...