This column is in response to The death of programmatic display advertising?, by Antony Yiu of MEC, published here on 11 May. Far from “death”, programmatic advertising is very much alive thanks to ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mahlman, president of ad platforms at ...

Five years ago the term “programmatic” began to be applied to ways of transacting automated, software-driven advertising deals on platforms more akin to the trading of stocks than traditional ad buys.

This research report titled ‘ Global Programmatic Advertising Display Market 2017-2021 ’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. To calculate the ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...