While Spotify won’t report its full Q3 earnings until November 12, the streamer will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024. The news comes as ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Artificial intelligence is changing everything about how digital advertising works, but perhaps its greatest impact is on the lifeblood of programmatic campaigns: data. For years, advertisers leaned ...

There are also concerns about the ‘murkiness’ of the open auction, focusing on problems such as lack of control, exposure to unsafe publishers, and low media-quality inventory. Open auctions are the ...