If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

These Rollies are a (relative) bargain ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

Rolex sales increased 4 percent to about $14 billion in 2025 in a brand first, Morgan Stanley and LuxeConsult’s annual Swiss ...

What are the dangers of one business dominating an entire industry in the way Rolex lords over almost every luxury Swiss watch manufacturer?