What makes a video go viral? Is it relatability? Humor? Uniqueness? As the content creator behind @northjerseyeats, I often tell my followers the secret to millions of views is wild specificity. The ...

Instagram is the most used app among US teens, a new Piper Sandler survey found. TikTok was the second most used, and the most liked. Snapchat dropped off in both popularity and use among teenagers.

These are the creators with the largest followings on your favorite social platforms, from YouTube and Instagram to TikTok and Twitch. With billions of users worldwide, Instagram is arguably the most ...

Meta continues to target creators in the days following the U.S. TikTok ban. In addition to paying TikTok creators big bonuses to publish reels, Instagram announced on Wednesday that it’s introducing ...