A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...

Tracking your bottom-line sales revenues is not enough to give you the critical information you need to create the most effective sales plans and results. Knowing how products sell by price, ...

Businesses implement training programs for their employees in response to problems with employee performance, motivation or poor work quality. They develop goals for the training and then have to ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

It's no surprise that test and measurement instruments occupy a coveted spot in many an electrician's tool bag. In an effort to capture a piece of this estimated $1 billion market, Brookfield, ...

In short, SMG Maps TV pairs location-based data with TV viewing data to measure the impact that addressable TV ads have on physical visits. The measurement tool will launch “on a combination of ...

“Why you can trust Digital Trends – We have a 20-year history of testing, reviewing, and rating products, services and apps to help you make a sound buying decision. Find out more about how we test ...

Google Earth now has a measurement tool that lets you measure both distance and area. The new tool is available now on Chrome and Android and is “coming soon” to iOS. Straight-line distance from one ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Today's technology spans generations of products used in systems with interconnections that vary ...