How do we teach students marketing theory while preparing them for an evolving professional landscape? Rohim Mohammed looks at how artificial intelligence and simulations foster practical, interactive ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

The course provides an understanding of the core concepts and practices of marketing. The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth ...

IIT Delhi's Continuing Education Programme has launched a six-month online Executive Certificate in Brand Management. Aimed ...