For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

Five months after pulling its short-lived, tone-deaf commercial featuring reality star and model Kendall Jenner, Pepsi CEO Indra Nooyi is still wondering why it backfired. Pepsi immediately apologized ...

This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a discordant note.

One of the most iconic singers in music history seemed untouchable until her hit song sparked outrage so intense that it ...

It's turning out to be an absolute disaster. The post Ring’s “Orwellian” Ad Was the Worst Super Bowl Disaster Since Kendall Jenner Handed the Cops a Pepsi appeared first on Futurism.