The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

An instantly recognizable look, the Lego Star Wars Logo set is an enjoyable build and costs less than many other Lego sets with a similar piece count. It looks cool, but it won't take too long to ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew pew" noises all on its own. By Stan Horaczek Published Jan 27, 2026 4:48 PM ...

In the end, this is more a neat oddity than a new way to play. LEGO prides itself on its worksmanship, and it has successfully persuaded the general public that quality and consistency justify expense ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first eight Smart Play sets landed in stores on March 1, offering a bevy of new ...

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...