You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO introduces its AI-powered SMART Play system at CES 2026, with SMART Bricks, Tags, and Minifigures, designed for ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

As Lego unveils technology adding sound and light effects to its play sets, I got hands-on to see if it’s worth the higher ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

The latest leak detailing LEGO's 2026 Pokemon sets includes some interesting tidbits, together with one detail that fans ...