Apple reportedly plans to use next month's Worldwide Developers Conference (WWDC) to highlight its on-device AI capabilities as a competitive advantage, leaning on 15 years of custom silicon expertise ...

Apple said Jeff Williams, the company's operating chief, will be stepping down from that role later this month. Sabih Khan, senior vice president of operations, will be taking the COO role as "part of ...

The two Steves started Apple in a garage in the 1970s. Today, the maker of MacBooks, iPhones, and AirPods is worth nearly $4 trillion. Here’s how it happened.

Apple is experiencing its most significant executive exodus in decades, with at least six top leaders—including heads of AI, design, legal and policy—departing in recent weeks. The departures are ...

Apple has long sold consumers on the promise of privacy, a contrast to some tech peers that built their businesses on advertising. Former Apple insiders say the privacy-first approach put the company ...

This is read by an automated voice. Please report any issues or inconsistencies here. Tim Cook had a lot to prove when Apple co-founder Steve Jobs handed over the reins as chief executive nearly 15 ...

Neural implants, AI agents, facial devices, robots: Where exactly will Apple be headed in the decades to come? I take some guesses with a futurist friend. I started with CNET reviewing laptops in 2009 ...

Apple Inc. has hit pause on a planned overhaul to its Vision Pro headset to redirect resources toward a more urgent effort: developing smart glasses that can rival products from Meta Platforms Inc.

Apple Inc. updated the MacBook Air and MacBook Pro, the company’s two main laptop computer lines, adding faster processors and raising prices as it copes with an industrywide memory crunch. the new ...

Steve Jobs and Steve Wozniak started Apple in a garage in the 1970s. Today, the maker of MacBooks, iPhones, and AirPods is valued at nearly $4 trillion Apple is one of the world’s most iconic brands.