What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture that ...

Dr. Weatherby is the director of the Digital Theory Lab at New York University. It’s hard to walk a block or finish a morning coffee without encountering some system that attempts to tell you what to ...