One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

Design is used in almost everything,from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known, so ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world that seems to get flipped upside down about once a week, permanence is a rare ...