In the mid-'90s, email experts strongly urged, for varied reasons, against using HTML formatting in email marketing messages. But those reasons have largely been made anachronistic by today's ...
Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.
Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden ...
Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact.
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