Sanrio, the Japanese company that gave the world Hello Kitty, is bringing its newest character to Los Angeles this week. Gudetama, a lazy egg, will be rolling into Stan Lee’s Comikaze Expo at the Los ...

Gudetama Café is a restaurant themed around Gudetama, a quirky egg character created by Japanese company Sanrio, who also own Hello Kitty and many other “kawaii” characters. Gudetama can be translated ...

SINGAPORE – The runaway popularity of Gudetama, a cartoon character from Japan’s Sanrio corporation, begs the question: Why have millennials so fervently embraced the slacker egg who is too tired to ...

The opening of Orange County’s Gudetama Cafe has been anything but “meh.” Lines wrapped through the Buena Park Downtown Mall parking lot on its May 4 opening day, when hundreds of fans showed up to ...

Good partnerships are “a little bit more art than science,” says Nissin Foods director of marketing Gary Lai, explaining the company’s packaging promotion that bonds the Top Ramen brand with Sanrio’s ...

Are you egg-cited for the holidays? The sad-sack Santa Gudetama is coming to Sanrio Japanese Village in Los Angeles to meet his fans on weekends Dec. 2-17, and the Gudetama Holiday Shop will be open ...

The character, from the parent company of Hello Kitty and Aggretsuko, will feature in a line of advice books launching in February 2020. By Graeme McMillan Sanrio’s characters have dominated U.S. pop ...

You value independent local news, so become a sustainer today to power our newsroom. The appeal of Gudetama may not be immediately apparent to some; the Sanrio character, introduced in 2013, is ...

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our ...

The latest character to join the Sanrio family, the Japanese lifestyle brand behind Hello Kitty, isn’t a cuddly animal, or even a living creature. It’s an egg named Gudetama. The company just released ...