When you pitch an idea, you’re not just conveying information. You’re guiding someone through a shift in beliefs.

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

What do investors want to see in startup pitch decks? For founders seeking funding for their companies, that's the million-dollar (or multimillion-dollar) question. And it's one Allison Byers, CEO of ...

Want your business pitch to actually land? Learn how to tap into the psychology of attention, emotion, and belief to make ...

When you work in sales, you need to be a great storyteller. This is true whether you’re talking to a potential client, a partner, or a distributor of your product. In a grocery store, for example, ...

I was invited to be a judge on the show “Killer Whales,” where aspiring crypto and NFT entrepreneurs pitch their projects to a panel of industry experts known as Killer Whales. Contestants compete for ...

Public relations pitches are a popular subject for journalists in the industry, often because of how poorly they can turn out. The internet is rife with examples of good pitches and horrible ones, and ...

The modern attention span continues to shrink at an alarming rate. Roughly two decades ago the average person could spend two and a half minutes engrossed with any one particular item or activity ...

Lakeland, Fla. — There was a time in baseball, not too long ago, when clubs discouraged pitchers from adding pitches and extending their repertoire. Master three or four pitches and stay with them, ...