Pepsi challenge.

Baselworld, the biggest watch event of the year, is happening now at the Messe Basel in Basel, Switzerland. We’ve got a team on the ground there to bring you the most exciting releases. Follow our ...

Value for money is the most important trend in watches at the moment, and recession-proof Rolex, despite having a banner year, is on board. The Rolex GMT-Master II, a hit when it was introduced in ...

Among gem lovers, the Tucson gem shows, the umbrella term for a confluence of gem, mineral, and fossil buying fairs that take over this Sonoran Desert city every February, are an essential event on ...

Want more watch coverage? Get About Time, Esquire's free weekly newsletter dedicated to the world of luxury horology, delivered into your inbox, every Sunday at 8am. Sign up here MobLand, Guy ...

The 1950s saw the launch of iconic timepieces including Rolex GMT-Master originally designed to assist airline pilots in their navigation. The model is unmistakable for its emblematic bidirectional ...

Similar looks, similar functionality, dissimilar price.

Do you want the perfect travel watch that is not a Rolex GMT-Master II? ✓ See our top 5 alternatives from Grand Seiko, Tudor, and more! ✓ ...

Rolex fans fretting about their place on the Daytona wait list can take heart. Rolex introduced a slew of new models to lust after at Watches & Wonders in Geneva last month, including a new GMT-Master ...