For three decades Gillette has used the tagline, “The Best A Man Can Get.” Now, they are building a new campaign around the #MeToo movement. The ad opens with audio of news about the #MeToo movement, ...
Razor maker Gillette has launched a new ad campaign to get men to take a second look at toxic masculinity in the age of #MeToo and bullying. The nearly two-minute video shows men watching news reports ...
I spent much of my Saturday talking to a friend about the recent Gillette commercial that has so many people up in arms. I couldn’t for the life of me understand what was so wrong about it. To me, the ...
So, Gillette, the razor and shaving conglomerate, has released a commercial that is either Oscar-worthy or the devil’s own butthole, depending on your view of masculinity. This happened while I was ...
The combination of the recent APA report on toxic masculinity, coupled with the viral Gillette Razor, commercial has everybody talking (see here, here and here). And for good reason! The APA report ...
WEST LAFAYETTE, Ind. — Gillette’s controversial advertisement denouncing toxic masculinity earlier this month had the look and feel of a Super Bowl commercial, yet the men’s hygiene supplier came out ...