This initiative, if met with success, could lead to the rebranding of its Asda Living stores nationwide. The redesigned store, situated at the Asda Living location within Crown Point Retail Park near ...

Allow me to let you in on a stylist's secret: the best affordable fashion out there right now hails from the same place you buy your eggs and bread. Supermarkets are going from strength to strength ...

There's a statement I regularly make in the Glamour office that makes my fashion-editor colleagues shudder: I love supermarket fashion. There's nothing I love more than popping to my local superstore ...