“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

You know the GEICO Gecko, but do you really know him? This is the extraordinary tail, er, tale, of how the helpful green guy grew into the guru he is today. You'll laugh. You'll cry. You'll surely ...

It likely did not feel like marketing magic when The Martin Agency combined insurance, a lizard and a British accent in 1999. But alas, magic it became. More than 150 commercials later, the Geico ...

Is the GEICO gecko anatomically correct? Is it really speaking in an Australian accent? What kind of gecko is it modeled after? The answers to these questions and many others can be found in “Geckos: ...