In 2024, FMCG was the largest contributor to India’s digital advertising market, with digital ad spends of Rs 16,606 crore, accounting for 34% of total digital advertising. Digital formed 53% of ...

E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and ...

The FMCG major told the court that it would withdraw the current ‘Lakme Sun Expert SPF 50’ sunscreen advertisement and republish it after removing any references that could be seen as disparaging The ...

Delivers a comprehensive and accurate view of FMCG e-commerce performance. Fully aligned with NIQ’s Retail Measurement Service (RMS), providing harmonized FMCG metrics across online and offline ...