When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

There is arguably no more interest-inducing marketing topic right now than AI. From segmentation to consumer insight generation to new product development, the potential for AI to disrupt the nature ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

This article is by Brian Wong, founder and CEO, Kiip. Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Data – specifically mobile data ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...