One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at ...

ROUND ROCK, Texas – Dell Inc. announced Sunday that it would partner with advertising giant WPP Group PLC to create a new marketing agency that would handle $4.5 billion in Dell accounts over three ...

What started as a way to simplify and automate Dell EMC's market development funds strategy has become the online Partner Marketing Institute, a turnkey site where partners have access to a full suite ...

Dell is placing big bets on mobile Web revenue this holiday season with two different initiatives that promote seasonal deals and let users shop from their handsets. Dell is taking its holiday catalog ...

KAI RYSSDAL: When we woke up this morning Dell was a computer company. By the time the markets went to bed tonight Dell had become an advertising powerhouse. The company says it’s going to create its ...

Deborah de Freitas, senior manager of online marketing for Dell Computer (Nasdaq: DELL), believes that online advertising is the perfect way to sell computers to people accustomed to living in a ...

Dell's marketing strategy is changing: Inspiron, XPS, and Alienware will be the only core brands the company will use going forward. The restructuring will thus see the death of the Adamo premium ...

Dell Computer announced that Mike George has been appointed chief marketing officer. Formerly the executive assistant to founder and CEO Michael Dell, George will be responsible for, among other ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Dell Computer soared to the top of the PC industry in the 1980s and '90s by innovating not so much on the machines but on the way they're made and sold. Michael Dell started the company in his dorm ...

Dell wants to be hip. If nothing else, the company's new plan to invest a whopping $4.5 billion dollars over the next three years in a new worldwide marketing and advertising blitz makes that ...

Simply sign up to the US & Canadian companies myFT Digest -- delivered directly to your inbox. Dell plans to consolidate its worldwide marketing, advertising and communications operations into a ...