Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

As with any technology, the challenge to gaining proficiency is not being afraid to venture into the unknown. As Mark Twain noted, “the secret of getting ahead is getting started,” and a strategy to ...

Data mining tools collect and analyze data much faster than humans. Learn what data mining is, how it works, and how to use it effectively. Data mining is an important big data management strategy ...