After a turbulent 2025, the biopharma industry is heading into the new year with major questions still unresolved. | In this ...

As the trend of direct-to-consumer (DTC) platforms continues to grow, pharma marketers are beginning to devise marketing strategies around them involving brand and above-brand strategies, patient ...

Two senators recently introduced legislation to further restrict DTC advertising, but will it matter to pharma? Many pharma brands have already shifted their Go-to-Market (GTM) models regardless of if ...

President Donald Trump’s administration on Tuesday rolled out a memorandum aimed at limiting direct-to-consumer advertising for pharmaceuticals, with one senior administration official indicating that ...

Many Americans do not remember life before direct-to-consumer (DTC) “ask your doctor” drug ads selling expensive, sometimes dangerous drugs for diseases many had not heard of until the ads. The ads ...

America is the land of the free, home of the brave—and one of only two nations in the world that allows the pharmaceutical industry to advertise drugs directly to consumers. That's right, the ...