Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Tesla’s Cybertruck is once again in the spotlight, but not for the reasons the company would prefer. The electric pickup’s glued-on lightbars have been reported to detach from the vehicle, prompting a ...

Rivian’s R1T and Ford’s F-150 Lightning were both leaders in their segments. However, like the Cybertruck, all three appear to have stalled. Here are updates on the three, and what could happen in ...